History and Money Research Paper Example | Topics and Well Written Essays - 750 words

History and Money - Research Paper Example Therefore, business is defined as the exchange of goods with others goods or services. Business have been conducted from the time of the agrarian revolution up to date by diverse generations using different mediums like exchange of goods and other good which is commonly referred to as the batter trade. After the invention of writing and numerical recording, humans are now able to conduct business and record it effectively. After that business has advanced where in the modern world people can carry out business activities while miles away over modern methods of communication. Money remains the most preferred and used medium of exchange in most business activities and transactions. This is mainly because money is easy to use and carry and also used as a measure of value. Money is categorised as one of the earliest and the most significant inventions of civilization; it is an important item of development of trade. Money has always been used as an important intermediary substance that enables the seller to have a wide selection of choice when and where he wishes to become a buyer. The earliest currency used in commercial transactions is recorded to have been used in Egypt and Mesopotamia the third millennium BC it manly consisted of gold bars. Latter they supplemented it by gold rings for smaller sums during the early civilization. The earliest ever known coins are believed to have come from the western world in a city named Ephesus in Ionia, which is located in present day western turkey about 650 BC. Croesus king of neighbouring Lydia was the first ruler to mint coins pure gold and pure silver. Paper currency made its first appearance in Europe in the 17th century where Sweden claims the priority. Today money is printed in a different currency where value is attached to each paper and also compared in diffract currency making it able for people to switch from one currency to the other owing to the value

How product packaging influences consumers Essay

How product packaging influences consumers - Essay Example Obviously most people fall for what is physically appealing and finding a commodity in the market that can stand out from the rest would make it sell more (Peter, Higgins and Richmond, 2013). This, therefore, means that there is some influence that packaging has on the consumer. This paper seeks to analyze and determine some of the influences that product packaging has on consumer behavior and how it will affect their choice in purchasing. With the growing rate of counterfeit products, consumers have realized that packaging of a product can give a clue whether the item is original and genuine. Most keen consumers take quite a considerable amount of time analyzing the product’s packaging in order to find elements such as government verification of quality, genuine manufacturer’s logo or stamp and many others just to be sure that the product is not a low quality duplicate of the original. Packaging, therefore, is a point of verification that consumers use. Those products having the rightful labeling will sell more (Lamb, Hair and McDaniel, 2012). Consequently, the appeal that the product gives will influence an individual into buying it. People prefer goods that stand out and owing to factors such as prestige and social identification; consumers are more likely to buy goods that are conspicuous and catchy. Young men, for example, are more likely to buy items that are well packaged such that when they walk with them everyone notices. This has also been found in women owing to the strong love for beauty. Consumers may be easily lured into buying items they did not plan for simply because they are attractive from outside. The realization that attractive and luring packaging influences customers into buying has had huge impact in packaging-oriented profession. A lot of market research has been now conducted to determine what packages the potential customers are more likely to be attracted to and why. Companies are